Social Media
To revamp the style of Facebook/Instagram and get more engagement, I try use different topics without traditional English tips and mention more about daily life, with more graphic and infographic, instead of photos. I have also enhanced the quality and the brand image. Facebook Users in Hong Kong is not too active for the normal or boring topics. Soft selling and daily life related content are more popular. Therefore, I created the content of 24 Solars which related to the weather of Hong kong, even China. At the meanwhile, it is rare to study the vocabulary of related topic at school.
With the different daily life topics and campaigns with limited budget, we got more post engagements. Average post reach in 2015 is around 400, 2300 in 2016. More people leave comments and share the posts.
Started from July 2015 till December 2016, we got more than 5200 Facebook fans, 1000 Instagram followers.