Website Design
The previous version of AWA Faucet’s website is artistic with sketch and design process of faucets. However the composition of information is quite confusion.
I was in charge of this project based on the brand revamp and guideline. I also referred other websites of competitors. Here are the changes:
- Responsive version for both desktop and mobile. It is good for the search ranking of Google.
- Structuralized for visitors to get what they look for in 3 steps
- Content visually communicated:
- Use of large images to show look and feel, and enhance branding
- Use of icons to highlight unique features
- Restructure the website navigation in order to let users find what they want clearly and within 3 clicks.
- Social Media integration and website performance tracking
