Campaign Advertising
Wall Street English (WSE) commissioned the University of Hong Kong Public Opinion Programme to interview 502 citizens of 18 years or above in the third quarter 2016. The result announced in October 2016. They survey found that the confidence in the use of English is only 5 out of 10. After the announcement, we have several promotions offering free trial course and English assessment.
Here is one of the promotions about the slang in Hong Kong in November 2016, targeting secondary school students and working adults. I designed the graphic and advertised these adverts with limited budget.