I designed the red pockets for Wall Street English from 2013-2016. I don’t want to make the same with the previous works, but I think it should have meaningful message for Chinese.
In fact, It is very difficult for the process. It is a new challenge every year.
Blue is the corporate color of this company. Yet, it can’t use as the color of the pocket. In the traditional of Chinese New Year, we can have several colors of red pockets, such as red, purple, golden, sliver, copper, which implied the meaning of celebration.We tried to use the different colors for the red pocket which hasn’t used before. I have discussed with the supplier and do the color test many times. The final vision layout is quite different to expect, but here you are!
WSE Red Packets 2013-2016
Client: Wall Street English
Date: 2013-2016
Category: Products
Software: Adobe Illustrator
