Campaign Design
Scotland Exchange Program, started at 2015, corporates by Wall Street English (WSE), Hong Kong Scotland Education Connection and Yan Chai Hospital Group It is an opportunity and has advantage for WSE to build the brand awareness and target the students in Hong Kong.
In this campaign, it has several marketing strategies and been finished within a month, using Facebook posts and advertisement.
I worked the campaign design for 2015 and 2016, using infographic or icon to present Scotland to attract teenagers to join.
