Campaign Advertising
Scotland Exchange Program, started at 2015, corporates by Wall Street English (WSE), Hong Kong Scotland Education Connection and Yan Chai Hospital Group It is an opportunity and has advantage for WSE to build the brand awareness and target the students in Hong Kong.
In this campaign, it has several marketing strategies and been finished within a month, using Facebook posts and advertisement. It is targeting secondary school students, so the ad was launched at Facebook and Instagram. It is good for brand building and awareness too.
I participated in the whole campaign, including marketing strategies, graphics design and Facebook’s media buy with analysis.