Website Design
The previous version of Wall Street English (WSE)’s website was using for 4-5 years with a tailor-made backend by agency which is not user-friendly, uses different colors and not responsive.
I was in charge of this project based on the brand revamp and guideline by International. I also referred other websites of competitors. Here are the changes:
- Responsive version for both desktop and mobile. It is good for the search ranking of Google. Near 50% of the users are using mobile.
- Compared with other countries of WSE, we combined the versions of private and corporate.
- Restructure the website navigation in order to let users find what they want clearly and within 3 clicks.
- Simplify the content using icons, infographic or bullet points.
- Avoid double information in the same page.
- Optimize the SEO, header and URL
- Add the Blog page including all English tips we made. It is one of the Inbound Marketing strategy which we can link with social media or promotions, even it can help a bit on organic search.
